OTRADI + OTRADI Bioscience Incubator

Overview

3WG was retained to provide ongoing public relations and public affairs support to OTRADI, an Oregon Signature Research Center, as it transitioned to new management and underwent a brand transformation. 3WG helped to reshape the nonprofit's image in the public and private sector using traditional media relations and by providing strategic counsel regarding advertising, B2B relations and general marketing techniques. 3WG also crafted and executed a rollout plan for the OTRADI Bioscience Incubator (OBI), Oregon's first and only bioscience-specific accelerator. In an unprecedented amount of time, OTRADI filled the OBI, and launched a new marketing campaign that increased positive public opinion, generated funding and mobilized ongoing support for its program development.

Client

OTRADI + OBI

Services

Advertising
B2B relations
Collateral creation and design
Crisis communications
Event planning and management
Media relations and training
Social media
Strategic communications counsel
Web design

Type

Branding

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